Aberdeen asset management RC car - KeepMe Group
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Aberdeen asset management RC car

A smooth process for a tricky little truck

Aberdeen asset management RC car

A smooth process for a tricky little truck

Brief

The request from our client was to supply a bespoke Remote Control Truck and Pull back Car for a “Global Investment Management Group”. The deadline for delivery was very tight. To achieve this, a fully focused team was set up to manage both the design and manufacture.

Strategy

Stage 1 - Selection Initially, off the shelf samples of toys were obtained to identify a suitable model. These were presented to the client to select their chosen model. Once the client had selected the preferred model a physical prototype was created.
Stage 2 - Prototype The creation of the prototype was a complex stage. The clients branding and colour coding of the vehicles was a fundamental requirement. To facilitate the prototype, our in house designer considered the options to “brand” the models. It was decided that the only way to effectively produce the desired effect was to dismantle both the truck and the car. Dismantling a toy is not straightforward as some components do not readily separate due to the initial assembly methods. This stage was time consuming. Once dismantled, the models were then sprayed (or hand painted where necessary) to match the corporate colour. Problems were encountered with making the paint adhere to the plastic surface and some experimentation with priming was required to reach the final finish. There were also problems matching the exact Pantone Colour as the paints used were “off the shelf” modelling or car spray paints. The models were then reassembled to complete the prototype models.
Stage 3 - Sign off During the process, regular communication with the client ensured that they were fully aware of the problems encountered. They understood the challenges and, once the initial issues had been resolved and a number of changes and additions to the original vehicles were made (colour coded lights, removal of stickers from bumpers and “blacked out” windows), they were happy to place the order for 2742 Trucks and 3616 Pull Back Cars.
Stage 4 - Packaging Once the design and production of the cars had been finalised there was just the packaging to be designed. In reality much of this work ran concurrently with the work on the Truck and Car. This also had to be ready before the end of January deadline to allow for the complete packed products to be shipped from China . The colour and design of the boxes was agreed, as was the printed text, different versions were required for 4 languages.
Stage 5 - Production Specifications for the Trucks, Cars and Packaging were provided to our Far East Office in Shenzhen and production of the first pre-production samples were assembled and shipped. When the first batch of samples were delivered, it was apparent that the acetate windows on the boxes were susceptible to scratching. After consideration it was decided that, for the full production run, this would be resolved by placing a layer of tissue paper between the boxes when packing up and prior to shipping from China. A full production run from Shenzhen was authorised.
Stage 6 - Delivery and Despatch Specifications for the Trucks, Cars and Packaging were provided to our Far East Office in Shenzhen and production of the first pre-production samples were assembled and shipped. When the first batch of samples were delivered, it was apparent that the acetate windows on the boxes were susceptible to scratching. After consideration it was decided that, for the full production run, this would be resolved by placing a layer of tissue paper between the boxes when packing up and prior to shipping from China. A full production run from Shenzhen was authorised.

Who was involved?

Managing Director – Kevin Anderson
Account Director/Manager – Emma Beer
Designer – Moh Mohamed
Far East Office – Shenzhen
The responsibility for this project was retained by Emma, one of our directors due to the very tight timescale for delivery. The development work was completed over the Christmas period (2013) and all design, sign-off, Production and shipping (from China) had to be completed before the start of the Chinese New Year holiday at the end of January 2014.

Results

This was a complicated project, of a completely bespoke nature. The negotiations and development were progressed very professionally and a good strong working relationship with the client assisted with the resolution of issues throughout. The tight timescales were another factor which influenced the activities but with focus and negotiation these were all met. On time delivery was successfully achieved, the client was very happy with the products. A repeat order has since been placed at the end of 2014 for 2000 Trucks. Lessons learnt from the initial work have ensured that this order has been completed successfully and delivered to the client with no issues.

Date

February 7, 2015

Category

Portfolio Featured